The AAP newsletter, much like the interest level of the readers was flat and boring. The ASME is a global association of Engineers. Recently they decided that they want to promote the association and increase recruiting efforts amongst college students. The ACRP is a 40 year old association that represents over 20,000 research professionals. In recent years the association has made strides that have changed it's core philosophy and services offered.
We don't always like to pat ourselves on the back, but we do win some hardware from time to time. We have designed hundreds of logos for companies in multiple industries. Our logo design process can be simple and streamlined, or we can conduct comprehensive research and produce an exhaustive array of logos. See our Portfolio for more examples. Publications is our bread and butter.
We have designed and printed hundreds of publications ranging from magazines, newsletters, catalogs, tradeshow programs, and more. We can create all kinds of digital content from responsive websites, HTML5, animated videos, and more.
We don't always like to pat ourselves on the back, but we do win some hardware from time to time. We have designed hundreds of logos for companies in multiple industries. Our logo design process can be simple and streamlined, or we can conduct comprehensive research and produce an exhaustive array of logos. See our Portfolio for more examples. Publications is our bread and butter.
We have designed and printed hundreds of publications ranging from magazines, newsletters, catalogs, tradeshow programs, and more. We can create all kinds of digital content from responsive websites, HTML5, animated videos, and more.
Services
ICG is a small marketing/ graphic design agency based out of The Chicago, IL area.
We have worked with companies across a wide range of industries including: healthcare/ medical, associations, member organizations, hospitality, auto, manufacturing, business to business, business to consumer and more.
Many ad agencies will tout a low hourly rate, we don't like to do this.
In our industry an hourly rate is all relative to how fast an agency works, and many agencies will pad their hours.
Our estimates are done on per-project basis, and our estimates almost always match the final invoices.
We have worked with companies across a wide range of industries including: healthcare/ medical, associations, member organizations, hospitality, auto, manufacturing, business to business, business to consumer and more.
Many ad agencies will tout a low hourly rate, we don't like to do this.
In our industry an hourly rate is all relative to how fast an agency works, and many agencies will pad their hours.
Our estimates are done on per-project basis, and our estimates almost always match the final invoices.
As a small full service advertising, marketing, graphic design & communications agency, we become an integral part of your team by learning your business, asking questions, and creating unique solutions.
Our goal is to increase your sales, grow your business, and make it more profitable.
How?
By engaging the consumer, creating demand, speaking with your audience and developing strong brand recognition that gets remembered.
In reaching your customers, we believe that the message determines the medium.
Our goal is to increase your sales, grow your business, and make it more profitable.
How?
By engaging the consumer, creating demand, speaking with your audience and developing strong brand recognition that gets remembered.
In reaching your customers, we believe that the message determines the medium.
The American Academy of Periodontology newsletter, much like the interest level of the readers was flat and boring.
After client research and listening to what the members had to say, ICG set out to rebrand and redesign the newsletter.
It needed to have an identity on it's own, and after a concepting round of about 20 names, Periospectives was chosen (blend of Periodontology and perspectives).
Original, catchy, professional, and descriptive.
The graphics and form needed a face lift.
Rich images (both full bleed and on white backgrounds) anchor the covers.
After client research and listening to what the members had to say, ICG set out to rebrand and redesign the newsletter.
It needed to have an identity on it's own, and after a concepting round of about 20 names, Periospectives was chosen (blend of Periodontology and perspectives).
Original, catchy, professional, and descriptive.
The graphics and form needed a face lift.
Rich images (both full bleed and on white backgrounds) anchor the covers.
The Association of Clinical Research Professionals is a 40 year old association that represents over 20,000 research professionals.
The association has used the same logo since its inception.
In recent years the association has made strides that have changed it's core philosophy and services offered.
The decision was made to update the logo to coincide with the fundamental changes.
With such an established brand the change was a sensitive subject and needed to be approached with care.
ICG performed a complete brand analysis, conducting research and interviews with all levels of staff and members.
The association has used the same logo since its inception.
In recent years the association has made strides that have changed it's core philosophy and services offered.
The decision was made to update the logo to coincide with the fundamental changes.
With such an established brand the change was a sensitive subject and needed to be approached with care.
ICG performed a complete brand analysis, conducting research and interviews with all levels of staff and members.
There is no magic bullet.
I know this doesn't seem like much of a tip, but association marketers need to understand that there is not ONE thing that accounts for successful advertising.
It is estimated that the average American living in an urban environment is exposed to 1,518 advertisements per day.
Of these ads only a very few are comprehended on any sort of conscious level, and just a small percentage of those will elicit some kind of response.
Obviously a vast majority of advertisements go unnoticed by most consumers.
I know this doesn't seem like much of a tip, but association marketers need to understand that there is not ONE thing that accounts for successful advertising.
It is estimated that the average American living in an urban environment is exposed to 1,518 advertisements per day.
Of these ads only a very few are comprehended on any sort of conscious level, and just a small percentage of those will elicit some kind of response.
Obviously a vast majority of advertisements go unnoticed by most consumers.
Reviews
Be the first to review Imagine Creative Group.
Write a Review
